Once the buyer (your client) as signed off on the proposal (planner) or changes that you made to the plan, then the next steps will be to review them within the media schedule section. You will notice that it looks very similar to your planner however with a few differences. These include additional columns and an extra icons in the sub menu (located above the line items).
The additional columns are:
- Status - if you click on the status icon you will see whether the item is scheduled, pending approval, live or ended/cancelled
- Delivered - this tracks how many impressions have been delivered by line item
- Spent - how much has been spent to date by line item
- Pacing - this tracks how impressions are being delivered to target dates set by line item
The additional icon is the pause button. This allows you to select line item(s) from your schedule and pause them or alternatively resume any previously paused items. This function is very helpful in the scenario that you need to pause an item from serving impressions as a result of either budget changes or pacing issues.
Very similar to the planner, you can click on most fields directly to make a change or use the icons to take further action where needed. Any change that is done to your media schedule will require sign off from both yourself and the buyer. Each sign off will also initiate a revised insertion order - which you can access from the insertion order section of the campaign.
Depending on the workflow you will have 3 buttons available to you, these are ‘Sign Off, Reject or Approve’. Remember to take action before proceeding to the next step.
In the scenario whereby a Sign Off or Approval is made, an additional pop-up message will appear. This is to assist with trafficking the campaign. All you need to do is select the advertiser and the agency selection is optional. You can also skip this part and come back to it later by going to the dashboard.